CAMSER 2021 - PROMOTIONAL PROGRAM
Digital for Mechanics – Remain competitive on international markets with digital tools applied to mechanics
PROJECT DESCRIPTION:
The CAMSER 2021 promotional program aims to be a proposal to renew the internationalization strategy of the consortium which will focus mainly on activities in the digital field, thus supporting its consortium companies in this important transition to the "virtual" which sees a new way of relating to foreign markets.
The CAMSER promotional program for 2021 provides the following activities/project expenses within the action - "INTERNATIONAL PROMOTION GOES THROUGH DIGITAL MARKETING INTEGRATED TO THE PRESENCE AT EXHIBITION":
- Assessment: web visibility report
- Temporary Export Manager: focus on the Polish market
- Digital Export Manager: marketing and web marketing assistance
- Digital marketing: creation of online campaigns in the language and their promotion
- Online business: consortium experimentation on the Alibaba platform
- Website: Website and blog update
- Promotional material: 3D virtual stand creation
- International Fairs: MECSPE, Bologna, 23-25 Nov 2021
The value of the project amounts to € 195,447.16 with a total financial support granted of € 97,723.58.
EXPECTED RESULTS
- Increase the international business opportunities of the companies;
- Raise the culture of member companies with respect to the importance of the use of "digital" in international marketingactivities;
- Enhance the presence and visibility of the consortium and its members on specialized platforms;
- Encourage the creation of business clusters and collaborations to increase market response.
The project co-financed by the European Regional Development Fund
